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INDUSTRY: Spirits

Industry Expertise
Case Study
Example Applications
  Spirits Authentication and Product Diversion
Authentix, the Global Leader in Spirits Authentication.

Premium branded spirits have long been a target for rogue traders. From the simple practice of brand substitution in bars to the organized crime of product diversion and counterfeiting, brand piracy abuses the rights of consumers, manufacturers and governments. Moreover, it places consumers at risk of physical harm from illicitly distilled spirit.

The effective and sustainable protection of brands and their consumers requires a holistic approach to packaging and spirit security, married to a sustained program of enforcement in the market.

Authentix is unique in the industry in providing a total solution for the protection of spirit brands. As the global leader in spirits authentication, we can authenticate all aspects of a brand, including the spirit itself, and monitor its integrity across the globe. Through a documented chain of evidence of spirits authentication, we support brand owners to ensure that effective enforcement is maintained.

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